Fans and press have linked Hailey Bieber with Ex Nihilo Fleur Narcotique and Le Labo Another 13, widely reported rather than officially confirmed. Their scent reads as The Rose Romantic: as a colour, blush rose shot through with pale taupe. The closest dupe that shares its notes is Maison Alhambra Narcotic Flower, an 86% note match for $30 instead of $245.
What does Hailey smell like?
Hailey's reported signature, Ex Nihilo Fleur Narcotique, opens on peach, lychee, peony over a base of white musk. In a word, it reads the rose romantic, blush rose shot through with pale taupe.
Hailey Bieber's reported picks, Ex Nihilo Fleur Narcotique and Le Labo Another 13, are the definition of the modern skin scent, soft, musky and slightly fruity, the kind of fragrance that reads as expensive precisely because it does not announce itself. They smell like clean skin turned up a notch, which fits the whole glazed aesthetic. The ambrette-and-musk core is what the dupes below track.
Hailey's scent, as a colour
Every fragrance has a colour fingerprint, the accords that make it up, weighted by how loud each one is. Hailey's is The Rose Romantic: soft, blooming, quietly magnetic. Florals with a modern edge are your language.
The dupes that share the notes
Maison Alhambra Narcotic Flower tracks the Ex Nihilo Fleur Narcotique signature on Peach, Lychee, Peony, the notes most people actually register. Where they part ways is the white musk, which the original carries a touch more of, so it is a close relative rather than a carbon copy.
See the full Fleur Narcotique dupe breakdown →
Zara 4mbr0x tracks the Le Labo Another 13 signature on Ambroxan, Moss, Musk, the notes most people actually register. Where they part ways is the jasmine and pear, which the original carries a touch more of, so it is a close relative rather than a carbon copy.
See the full Another 13 dupe breakdown →How to wear Hailey's scent
Bright and blooming, it feels most natural in daylight and the warmer half of the year, when florals read fresh rather than heavy. Think daytime, spring and early summer. A dupe makes it an easy one to reach for often, since you are not rationing a $245 bottle.
Hailey's scent twins
Stars whose signature sits closest to Hailey's on the same accords, if you like this, you will likely like theirs.
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Frequently asked questions
What perfume does Hailey Bieber wear?
Public interviews and fan reports link Hailey Bieber with Ex Nihilo Fleur Narcotique, Le Labo Another 13. These are widely reported rather than officially confirmed, and Dupejoy doesn't claim Hailey Bieber owns any specific bottle, we match the reported scent to an affordable dupe on shared notes.
Is there a cheaper alternative to Hailey Bieber's perfume?
Yes, for Ex Nihilo Fleur Narcotique, a close match is Maison Alhambra Narcotic Flower: an 86% note match that shares Peach, Lychee, Peony, for $30.
How can I smell like Hailey?
Find a dupe of the scents Hailey is reported to wear, they share the key notes for a fraction of the price. A good starting point is Maison Alhambra Narcotic Flower at $30.
When should you wear Hailey's scent?
It sits best in the daytime, across spring and early summer, its dominant accords lean that way. A dupe like Maison Alhambra Narcotic Flower makes it easy to wear often.
Is Hailey Bieber's fragrance confirmed?
Hailey Bieber's picks here are labelled reported, drawn from interviews and widely-shared fan sourcing, not paid placements or endorsements. We match them to a dupe on shared notes, never claim the star owns a specific bottle unless it is confirmed.
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Curated by the Dupejoy scent team. Scents reviewed September 2026. Celebrity fragrance attributions are aggregated from public interviews and fan reporting, labelled reported vs. confirmed, and are not individually verified, we never claim a star owns a specific bottle unless it's confirmed. A dupe shares key notes, it is not identical, and nothing here implies endorsement.