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Guide · updated 2026-09-04

K-pop idol perfumes: what every idol wears

From BTS to NewJeans, the scents your favourite idols are reported to wear, and the affordable dupes that smell like them.

"What perfume does [idol] wear?" is one of the most-searched fragrance questions in the world, and it's easy to see why. A signature scent is one of the few genuinely personal things an idol reveals, so when a member mentions a bottle on a live or gets caught with one in a vlog, it sells out overnight. The trouble is that most of those bottles cost a fortune, and idols are private about it, so a lot of what circulates is reported, not confirmed.

This is the complete, honest guide to K-pop idol fragrances: what each group and member is reported to wear, grouped so you can jump to your bias, and, because we're a dupe finder, the affordable bottle that shares each scent's key notes so you can wear it for a fraction of the price.

BTS

The most-searched of them all. All seven members lean in different directions, Jungkook's clean sea-salt freshness, RM's quiet woods, V's powdery vintage florals, which is exactly why "BTS perfume" is a whole rabbit hole. We broke down all seven, each with a dupe, on the BTS page.

What each BTS member wears
All 7 members + dupes
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Jungkook's scent
Clean, sea-salt fresh
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RM's scent
Quiet, intellectual woods
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BLACKPINK

As the faces of Chanel, Celine, Saint Laurent and Dior, BLACKPINK's taste runs elegant and floral-forward, Jennie's powdery Chanel chic, Rosé's soft YSL romance, Jisoo's timeless Dior florals, Lisa's bright bloom. Each says something about her, and each has a dupe.

What each BLACKPINK member wears
Jennie, Lisa, Rosé, Jisoo + dupes
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Jennie's scent
Powdery Chanel florals
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Stray Kids, NewJeans & aespa

The fourth-gen groups have their own scent identities. Stray Kids range from Bang Chan's fresh aquatics to Felix's cosy gourmand; NewJeans are all clean-girl freshness; aespa go bright and luminous. Each group page breaks down its members with dupes.

What Stray Kids wear
Bang Chan, Felix + dupes
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What NewJeans wear
Minji, Hanni + dupes
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What aespa wear
Karina, Winter + dupes
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Soloists & icons

Beyond the groups, a few names come up again and again, IU's soft, ladylike florals, and G-Dragon's bold, unconventional niche taste that matches his whole aesthetic.

IU's scent
Soft, powdery florals
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G-Dragon's scent
Bold, smoky niche oud
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How to smell like your bias for less

The good news: the notes that make an idol's scent recognisable can be found in far cheaper bottles. A dupe shares those key notes, the saffron, the sea salt, the powdery musk, without the designer price. Search the fragrance you want on our dupe finder, or start from a ready-made list.

Find any fragrance dupe
Search → the affordable match
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Best fragrance dupes under $40
Smell expensive for less
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Every attribution here is labelled reported vs. confirmed and reflects publicly reported information. Nothing implies endorsement by the artists, and a dupe shares key notes, it isn't identical.

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